For most of the history of mankind, mankind had little time for Art. People spent all their days just trying to survive, tilling the soil, tending to their herds, struggling to turn raw nature into subsistence. Then we invented machines that could do a lot of that work and time opened up a bit. A hundred years ago, ordinary working people were finally able to afford musical instruments in their home, then they could buy radios, cameras, televisions. For the first time they actually had time to entertain themselves and to look for the beauty around them. Not just the beauty that they saw when wiping their brows and peering over the handle of the plow at the setting sun, but time to go to museums, to watch films, to listen deeply to music just for its own sake.
Of course, people have been making art for hundreds of years before this. But they’d been making art for the select few, those very wealthy people who had the time to enjoy it and pay for it. Royalty, then the rich burghers, and of course the church, art to tell stories to those people who had the time to come into the Cathedral on Sunday, and to be appropriately wowed and cowed by the display of gold, marble, and fresco that showed the true history of God’s works here on earth.
Artists used to be hired to perform, hired like gardeners, footmen, and stableboys. But since industrialization, being an artist who created works for his own satisfaction became possible. Artists could paint what was in their minds, could paint the things that they chose, humble subjects, everyday things, accessible beauty, and then those works could become commodities and be sold to those people of means who could afford them.
And the number of people who could actually be artists was limited. Being an artist has always been a struggle, a self-selecting profession, and very few people manage to survive. Rembrandt, Vermeer, Mozart, van Gogh, all died penniless. Ironic because the economics of the art world means that there are always limits to the amount of product available, limits that drive up prices, and generate profit for someone. And as today there are more wealthy people than ever, the limited supply of art becomes more expensive. That’s why these days we see record prices for art, for art that was created centuries ago but also art that was created last year. And we see certain people creating tighter and tighter markets for certain artists’ work, therefore those prices escalate, artificially. We are reminded time and again that art is to be made by Artists, by trained professionals, but certified by the establishment. The rest of us don’t have talent worth cultivating, can’t make anything of value.
But what about the rest of the emerging middle classes? What about all the other people who have moved up Maslow’s hierarchy of needs and for the first time are able to afford art and entertainment in their lives? They bought movie tickets, import recorded music, and the technology with which to enjoy it. And they bought museum tickets, tickets that now cost $25 or more. Access to museums full of art that was originally created for people far wealthier than them, people who did not share great art with the great unwashed but kept it behind their high gates and guarded walls.
What do you do if for the first time you have the leisure and the disposable income that will allow Art to fill a part of your life, a part that wasn’t available to your parents or your grandparents and ancestors before them? Well, it’s unlikely that you’ll be able to afford any of the art made by professional artists these days. Long gone are the days when one could travel to Paris and buy the work of the young Picasso for a few pennies on the dollar. Even today’s Picassos are already out of reach. Today there is simply not enough art being made by the system of Galleries and professional Artists to satisfy the needs of the more and more people who want and can afford art in their lives. That’s by design of course, making sure that demand will rise by artificially suppressing supply.
But there’s good news, for all of us who now have the time to make art a part of our lives. Because we don’t need to invest in the works of art that has been credentialed by the art establishment, we don’t need to look for art that is been marked up by Galleries, or bona fide by museums. We don’t have to believe the limitations of the established wisdom that identifies art made outside of the system as outsider, naïve, amateur, hobbyist, inferior. We may have just a little bit of spare change or spare time, but we don’t need to invest tens of millions of dollars in order to have beauty in our lives.
Instead we can start to value the art that appears in formerly blank sketchbooks, on empty canvases bought at the local art supply store. We can find inspiration by doing a Google image search. We can find instruction by looking at YouTube or enrolling in an online course.
The wonderful thing about the world we live in is that we all now have the time to appreciate art and we all can be free to make it for ourselves. You don’t need to buy into the same conceits that ruled the art world for all of those years, namely that artists were journeymen to be hired by the rich, the value of their work artificially inflated by critics, gallerists and curators. Know that we are free to take our leisure time and do what our ancestors did — till the soil, sow the seeds, and reap the rewards of homegrown art. Art that we can give as gifts, swap with our neighbors, share in our communities and enrich our lives. If we make it, it is good. It is a reflection of who we truly are —not passive shoppers or customers — but an inherently creative, expressive and productive species.
We are now entering the time of art with a small a, not Art that goes under the gavel and hangs in the hallway of billionaires, but art that is of us and is therefore infinitely more valuable to you and me.
We’ve moved from a time of no Art to a time of consuming Art and now to the time of creating art.
Have you gotten with the times yet?