So I’ve mentioned here before that Jack, my boy, 9, good, handsome, smart, got into his skull that he just had to become a rock ‘n’ roll drummer and, despite my attempts to dissuade him, has been taking lessons and hammering away on most horizontal surfaces with his drum sticks whenever possible.
A couple of weeks ago, however, his pal, Lucas, decided that he no longer wanted to take guitar lessons, though his twin, Edith, has been excelling on said instrument and, in fact, last Friday, played “I’m a Believer” to a sold out crowd in the PS41 talent show, and a good time was had by all, except perhaps for Lucas. Anyway, around the same time that Lucas gave up on the guitar, Jack started fooling around on that same guitar, and mentioned casually to me, that maybe playing the guitar was cool and that maybe he’d like to play it someday. My ears pricked up and I suggested that maybe we could both take lessons together, hoping against hope that this might obviate the need for me to fill our peaceful apartment with a gigantic drum kit one of these days.
Yesterday, we went to the guitar store and bought ourselves a pair of Fenders, Jack’s black, mine cadmium red, and the attendant amps and stools and stands and stuff. (I was quite surprised how affordable guitars are, not cheap as, say, Tombow brush markers or glue sticks but not nearly as expensive as the titanium computer I’m writing this story on. I was always so impressed when Pete Townsend smashed a perfectly good guitar onto the unforgiving floor boards or when, in about 1980 and at CBGBs, I watched the Plasmatics bisect a plugged in guitar with a chainsaw and it bucked and screamed and finally fell in two, its strings geysering. I was most impressed not by the noise or the gesture but the sheer waste of money. Anyway, it turns out it wasn’t that much money after all). So now our apartment looks like backstage at Madison Square Garden, what with all this gear and amps and half empty bottles of JD standing around. First thing this morning, Jack walks into our bedroom wearing only a bathrobe and his guitar, ready to rock and roll. I had taught him the one song I know, learned when I was 15, the same song every one of my generation learns in order to impress girls, the opening chords of “Smoke on the Water” by Deep Purple.Dum, dum, dum. Dum dum de dum. Dum, dum, dum, dum de dum. So, Jack walks around, in his robe, hammering out the song and sounding much like the Plasmatics with a good Billy Idol curl to his lip.
This evening, when I got home from work, Russell, our teacher was half way through Jack’s lesson. Then it was my turn to learn how to sit, how to hold the guitar, how to curl my fingers into impossible contortions and press my delicate finger pads into the egg-slicer strings. Russell has decided that of son-and-pop, I am to be the first one to learn how to tune the “machine” as he calls it and showed me the first steps and then launched into an erudite monologue about the physics of sound. My innocent questions ricocheted his ample brain into all sorts of directions incorporating Aristotle, Euclidean geometry, Miles Davis’s early ineptness, the Well Tempered Clavier, electrical engineering, and the real difference between Sinatra and Torme. It was the sort of rich broth I love but, after an hour or so and with a sigh, we went back to filleting my finger pads.
I have always loved music of all sorts, however, it has always mystified me. I have half-heartedly studied other instruments before but the harmonica is the only one I have been at all fluid with and then, only in the shower. So music and the people who play it have all been suffused with magic. Musicians, particularly improvisational jazz cats, seem like another species, with some sort of extraterrestrial knowledge that I can never begin to comprehend. It’s a foolish sort of obstacle that I set up for myself so long ago, this absolute sense that I could never hope to play an instrument, even on an amateur level.
And yet, in my one lesson, I have already begun to feel the door inching open. One of the points that Russell emphasized to me was take the time to listen and savor the note. While my body is learning and stretching, my tendons lengthening, my bones shifting, I should give my mind the time to feel the music, to hear the decay of a note, to see how the sound emerges and then how the harmonics fall away. What I find fascinating is that, yet again, the lessons I learned in drawing are at the core of all creative effort.
To suspend time and to appreciate the moment.
To be gentle with myself and feel comfortable with ‘errors’.
To realize that no matter how few hairs I have and how grey they may be, I can always learn new things and that once I open my mind to learning, everything becomes a fresh lesson.
Finally, I am also so excited to be learning something with Jack, as he does. In many ways, he is a much better artist than I am — freer, bolder and clearer. I hope he never loses that way he has with making things. I am also interested to see what it is like to be as new to something as he is, to learn alongside him, to see how we tackle our frustrations differently. I think this guitar thing is going to be quite an adventure and a good investment of what little free time I have left. My true goal: to play “The Milkman of Human Kindness” or anything else by Billy Bragg.
“Freebird”, anyone?
Category: Creative concepts
Deepish thoughts and polemics about creativity, art, abstract notions
Thinking on paper

My mum taught me to appreciate paper early. To riffle through blank journals and pinch the sheets between my finger pads. To consider pulp and fiber. To notice how a pen flows smoothly here while it bucks and protests there. Since, I’ve met and felt quite intensely about so many different papers.
French toilet paper – crisp, waxy, impractically nonabsorbent and harsh. Little Italy deli sandwiches wrapped in thick white paper, once, sliced in half, then wrapped again. In Pakistan, at nine, I cut my finger in class and the teacher bound it in green crepe paper, which, as I watched in horror, turned black with my blood.
Fibrous, mud colored hand towels in bus station bathrooms. Hand made papers in the flat files of Tallas, marbleized in Brazil — $80 a sheet. Small edition books with cream-colored papers printed with scarlet initial caps and black, debossed, letter set type. The lox-colored pages of the Financial Times. A dental bib with its little necklace of steel balls and alligator clips. Heavy vellum that takes soft lead like a dream, then smears posterity. Sculpted papers at the Dieu Donné paper mill, tectonic layers thick as egg cartons. Ridged passport pages. Anachronistic rolls of brown paper in the butcher shop. Stationary, too good to use.
Silk-screened banana leaves on pre-war wallpapers. Foot thick stacks of tissue paper on a store counter, enfolding plates, glasses, lingerie, soft as carnation petals. The dehumanizing feel of a paper-covered examination table sticking to my buttocks. Gridded, oily pages of a Chinese composition book. Toothpick thin strips of heavy stock for sampling essential oils at the perfumery. Distant newspapers packed with an ebay purchase, stale with old cigarette smoke.
My grandmother at her desk, shredding old accounts payable into confetti with her aluminum ruler. The savage shock of a paper cut. Bond. Hot pressed bond. The sinful indulgence of any paper over 300 lbs. Architects’ amber tracing paper ripped from rolls screwed to the drafting table, soon spidery with the lines of 6H mechanical lead and Rapidograph ink. Drawing on paper restaurant tablecloths with a roller ball pen. Collecting shirt cardboard. Foreign bank notes. Ancient craftsmen in folded newspaper hats. The heady smell of musty, rare books.
Paper balls lurking in the toes of new shoes. Kids’ papier maché over withering balloons. The lottery tickets, fractioned over and again, in the Treasure of Sierra Madre. Fish and chips in a vinegary newsprint cone. The grimness of motel glasses wrapped and sanitized for my protection. The surefire excitement of florist paper, encircling roses. Ripping open a fresh 8 1/2 by 11 brick to feed the printer. The corpse of a forgotten note to self, transformed and illegible in the pocket of freshly laundered jeans.
The trembling promise and snowy expanse of a virgin journal.
My theory. Theory #1, that is mine.

When I was about nine, I developed a theory. What if everybody actually sees very different colors but calls them by the same names. Like, I look at a tree and see its leaves as a color I call ‘green’. When you look at the tree, you see a color that I would call ‘red’ but you call that color ‘green’. The only way to prove the difference would be if I could climb into your body and see through your eyes and say ‘hold on, you’ve got the colors all backwards.”
It wasn’t a terribly useful theory. Still, I’ve thought about it again quite often since starting my color class. What I’ve become increasingly aware of is how inaccurate my observations of color really are. I’m not colorblind and I have 20/20 vision but I rarely see what’s really in front of me. The root cause seems to be the same thing that blocked me from drawing all those years: converting reality into symbols. I’ve discussed before my discovery that when we reduce our observations to symbolic shorthand (that’s a car, that’s a building, that’s a person) we are forced to draw only symbols instead of accurate representations of the very specific reality that lies before us. If we are fairly well-versed in creating drawn symbols we can communicate the general ideas we perceive but can never capture the specific essence of what is there, in other words, draw accurately.
After a bit of practice and self discipline, we can all overcome this handicap and see and then draw the specific outlines of any scene from the angle we are viewing it. I, more or less, have done so. But now that I am paying a lot more attention to painting, I see how much I do the same old thing with color. “That car is yellow, that building is grey, her hair is brown.” When my paintings are more than cartoons or paint by numbers it’s because my ideas are a little more complex. “Her face is in shadow so let me add black or maybe mix a darker version of her skin tone.” “It feels sort of cooler over there so let me paint that part in blue”. Still, I am dividing the world up into the colors in my paint box and the few combinations I can confidently mix up from them. It’s all made up, a rational construction based on ideas rather than observation.
These days, though it’s still not reflected in my painting, I try to focus on the actual colors in my environment. As I walk through NYU, I try to isolate a patch of a wall and see what color it really is. “The wall seems brown, but that section in the shadow is really quite pink whereas that part on the cornice is silver or more accurately a color I can’t name but sort of a light and glowing grey with a bit of purple in it.”
It’s pretty overwhelming. So many hues and shades and values, hard to discern, difficult to remember, impossible to reproduce. But my goal isn’t really accuracy. It’s sensitivity. To learn to slow my brain and judgment down enough to absorb reality as it appears at this moment, here. Not to see the world in short hand, as a caricature, or a blur but to live life fully, from my particular place and angle. That, it seems to me, is very much the point of living.
If someone else jumped into my brain, perhaps they’d see a wall that’s brown. But I’d love to to see the whole rainbow reflecting back at me.
Just add water

I’m no Archimedes, but I’ve had a disproportionate number of good ideas in the five minutes or so of my day I spend in the shower. I’ve explored a number of possible explanations.
My shower pressure is fairly powerful for a New York apartment and it generally hits me right at the base of the skull, stimulating the blood flow. But it’s only my medulla and my cerebellum lying right beneath and they are almost certainly not the source of the ideas that pop up. I tend to keep my frontal lobes away from the jets, except for the few seconds when I am washing my face or shampooing my few hairs. The only thoughts that cross my mind then relate to conditioner.
The sound of the water drumming on my skin and the acoustics of the tiles are fairly easy to reproduce outside the bathroom. But when I listen to the sound of falling water anywhere else it generally just makes me want to pee.
Maybe the water returns me to some primeval state; I read somewhere that the pattern of our hair growth indicates that humans went through some extended aquatic stage, living entirely in the sea. This hypothesis seems improbable and in any case I doubt that it was a particularly fecund stage of our history. Seals, whales, and mermaids, all live fairly banal sorts of lives and rarely win Nobel Prizes or have gallery openings.
Most of the things I do in the shower are mindless. That’s not entirely accurate: my mind is present but my judgment is suspended. I can hardly see, I can only hear white noise, I am all alone, and while I am doing things — working up lather, washing between each toes, getting as far down my back as I can reach — I’ve done them more than 14,000 times before and they are automatic.
The afternoon is generally when I give myself challenges and problems to solve. I do research, and kick around a few preliminary ideas. I may have taped up some ideas on the wall from the morning and I’ll look them over and try to push further. Half formed notions will rattle around my skull for the rest of the day, getting a polish in the cerebral rock tumbler before bed.
Then at eleven or so, I’ll hit the hay, hopefully for the whole night. (Sometimes ideas will wake me up at four, jolted to the surface by a passing fire or garbage truck. These ideas, while insistent in the dark, tend to look fairly ugly by the light of day, like half cooked pork.) By morning, my brain has been well- marinated and is ready to serve. I tend to take a shower 15 or so minutes after I wake up, and in that calm, consistent, non judgmental environment, the ideas feel safe to poke their heads out of my head and present themselves.
So the trick is not a matter of soap and water. It’s slowing down, clearing the mind, letting go, giving myself a few minutes of nothingness. And yet in that relaxed nothingness, there is bubbling activity. The only other place I’ve found such a paradoxical blend of tranquility and creativity is between the covers of my drawing journal.
Maybe I should get a waterproof pen and start drawing on the tiles.
The rhythm is gonna get you
I’ve always enjoyed drawing series of things. It’s so interesting to see variations on a theme, to explore connections between things, and to expand specifics into generalities and vice versa. I learn a lot by doing drawings of similar things, going deeper into the familiar and seeking out variation. The subject itself is fairly irrelevant; the patterns and changes are what inform.
They are interesting to look at too. The eyes like rhythm. And repetition and pattern are made more interesting by variation. This is the basis of music, the bass line and the drum keep your feet moving, syncing up with the natural rhythm of the heart while the melody adds the variation that keeps you from zoning out.
It’s also interesting to revisit themes from your own work or that of other artists. Monet had his water lilies, haystacks, cathedrals and poplars. Mozart’s wrote variations on Haydn’s string quartets which in turn inspired Ludwig Van. Picasso’s painted dozens of variations on Velazquez’s Las Meninas, Warhol did soup cans, Dine bathrobes, Wayne Thiebaud cakes, Hirst pills, Ford westerns, and the Magnetic Fields wrote 69 Love Songs. It’s more than a shtick. It’s how you go deeper.
Life itself is a variation on a theme. The seasons repeat like movements. Each fresh day provides a canvas whose dimensions always stretch from dawn to dawn, while the clock ticks out the same number of bars each day. Despite this consistency, we have enormous freedom to play each day as we will. We can seem to trace the day before exactly, from bed to the office to lunch to the train home to the TV set to bed again. But our hand always hitches some where along the path, throwing in some minor variation. The art is in noticing these chord changes, attending to life closely enough to recognize its shifts. That’s the art of journal keeping.
I find enormous positive reinforcement in these little adjustments. They show me that what has been may not necessarily continue to be—the skies will clear, the mercury will rise. And yet I see the consistency too, so I am not as panicked by chaos. There is reassurance in the sameness and hope in the changes.
Electron Fast
I have not posted or visited this site for a week. I have been on an “electron fast”, forsaking all activity on the computer and television (except for those things absolutely essential to my business). The rest has been liberating. I have enjoyed several additional hours in each day, time which I have spent reading, drawing my city, listening to music, writing, thinking, playing board games, strolling, and whatever else took my fancy.
Reviewing my emails, I see that only a couple of people wrote to me to ask why I had stopped my daily postings, to inquire after my situation, so I guess it was okay to be gone from the virtual world for longer than usual. Clearly, I had been taking the burden of regular, committed writings more seriously than anyone else. The discussion group seems to be firing on all cylinders and traffic to this site has ground down even further than it did when the group began. My suspicion that people needed other creative folks to talk with has been confirmed and my own role can easily be assumed by many others.
To add to my humility, I have also decided it’s time to start learning from other teachers besides experience, intuition, and books. A good and generous friend has begun to instruct me in color theory and I am staggered to see the depths of my ignorance when it comes to watercolors and how they truly work. It’s a lot more than just whipping together colors on my palette and slapping them on the paper as I have been for years. There’s an enormous amount to learn about chemistry, physics, manufacturing, aesthetic theory, and the wisdom of the ages.
I have also begun attending life drawing session at a nearby atelier, and am humbled once again by how much I need to learn about anatomy. The data passing through my eyeballs is insufficient to draw people accurately; I need to ‘see’ beneath the skin, to comprehend the body as a whole, to practice from scratch again.
Every time I feel I can relax on my laurels, feel competent and proficient, I see how much of a beginner I am. My grandfather is still alive and fifty years older than I, so hopefully I still have much time left in which to study.
Hubris is a terrible vice for a creative person. The arrogance of accomplishment is as bad as the fear of beginning; they both prevent one from taking risks and jumping ahead.
Over the months that I have been keeping this log, I have assumed a role to which I have no real right. I am not an artist and yet I have been judgmental and critical about so many artistic matters and have pretended to provide advice to people who were probably far further down the road than I. I have placed myself along practicing, professional artists, have bemoaned the plight of those who are starving, maligned and ignored. And yet, who am I, but an ad guy with pretensions, a well-fed, Sunday painter, a guy who’s gotten more breaks than he no doubt deserves.
I have written cheerleading, rallying cries, encouraging others to draw around the clock, and yet when I look at my own output for the last month, too much of it was created for those who will, or may, pay me for what I produce, rather than for the sheer love of it.
And as for my electronic asceticism, maybe it was just an attempt to shirk my responsibilities, or worse, to see if an echo would rebound through the silence.
I believe in Art. It is my religion. I study it, I practice it, I seek comfort and guidance in it. And yet I am flawed and hypocritical and human. Art deserves better.
Obviously, I’ve spent some time soul searching. And I’ve spent time feeding my soul too. It has been a sweet feast and only the appetizers have been served; there’s still a lot I intend to do to discipline myself more, to elevate myself more, to deepen myself more. Ultimately, I would like to come a little closer to that thing I have merely pretended to be. An artist.
Pigeonholes
Man, the name-giving animal, is in rare form these days. We’re just stalking the planet, hell-bent on slapping labels on others, stuffing them into compartments, and spewing vast generalities about things we don’t understand well enough.
Religion is dividing the world and our country like it hasn’t since the Dark Ages. The promise of immigration on which America is founded has become an evil tangle of anxiety and finger pointing as broad swaths of our neighbors are labeled and fingerprinted, then shown the door or locked up without due process. The media pundits have been wrong time and again throughout this presidential election, as they have tried to adhere dusty nameplates and bankrupt maxims on phase after phase of the campaign. Instead of observing wisely, they insist on prognosticating and tripping over their mike cables.
For a while it seemed like the forces of globalization would push down the walls that subdivide the planet, providing a global culture of inclusion, one huge Benetton ad. Instead, we’ve been given too many McDonalds outlets, too many Nike logos. Instead of religions and nation states, the folks in Davos wanted to give us all SKUs, compartmentalizing everything to fit neatly into Walmart’s inventory.
The Internet was another beacon of hope, connecting us all, one to one, allowing us to found and find our own communities of interest. We’d have labels but at least we got to put them on ourselves by signing up for this chat group or the other. But the anonymity and lack of accountability that rules the ether has made it hard for people to translate their keystrokes into action. Howard Dean showed us that. We can connect and agree, slapping each other on the back and exchanging wild emoticons, but the results are amorphous and hard to turn into anything concrete and enduring.
Among creative people we find similar divides and so many of them are self imposed. Aesthetics are ruled by professionalism. Be an actor but you can’t then be a writer too. You can act on TV but not in movies. You can write comedy but can’t paint murals. You can be a rocker but don’t expect to be taken seriously as a composer.
Sure, some people climb over a wall here or there, the Sean Jean/P Diddys, the Will Smith/ Fresh Princes, the Carrie Fishers, the J-Los.
But we much prefer to know which section of the bookstore to find our favorite authors and the more they repeat themselves – the John Grishams, the Tom Clancys, the James Pattersons – the more we will reward them. The same goes for bands and movie stars and fashion designers and chefs. ” Be consistent. Let people know what to expect. Be a brand”
And how we draw those barriers through our own lives too, imposing restrictions often through sheer inertia. “I don’t eat Indian food. I don’t read mysteries. I hate French wine. I’m not into documentaries. I don’t look good in red. I hate history. I never go to the opera. Blah, blah, blah.”
And then, deeper still, we carve labels on our very Selves: “I’m not talented. I’m an amateur. I can’t draw. I’ve got two left feet. I’ll never make it. I don’t have a degree. My whole family is tone deaf. I never read. I’m a woman. I’m too old. I have to make a living. I never finish things. Blah, blah, blech.”
Spare me.
Can’t we all be a litter more subtle, a little more aware, a little more creative, and start seeing the world in all its shades of grey, and all the hues of the spectrum?
We don’t live in a box. We live on a ball, always revolving, always changing, moving ahead, never in the same place for more than a moment. That’s the nature of the universe. That’s the true nature of man. And that, my label hungry friends, is what Art is all about.
Unplugged
I got my first mouse in 1983. It was attached to an Apple IIC, the grooviest PC to come along, a 9″ monitor, a carrying handle, white like the current Apple design standard. There was a program called Macpaint which let you make pixelated drawings but the only input device was the big clumsy mouse ( I’m not sure if scanners even existed), like drawing with mittens on*.
Things have come tremendously far since then but I have the same reservations I had twenty years ago.
Whenever I make a picture on the computer, it is a completely different experience from working with paper and pens and far less satisfying. This could be a function of skill but I doubt it. It certainly not due to any lack of variety on the part of the folks at Adobe; they give you enough tools and filters to fill a dozen art bins. And my computer can’t blamed; it’s wicked fast and I never feel constrained as I did in the old days waiting for things to render.
The problem comes down to how easily human error can be fixed on a computer. I can adjust and readjust, move things up and down, tweak this way and that, and burn hours and hours in repetitive, tedious monkeying around. If I don’t like it, I can immediately zap it.
And for me, that’s where the Art gets trashed.
There’s so many protective barriers between my humanity and the page. I can’t puddle my water, handmix my greens, rub a spot with my coat sleeve. I probably could get the accidental sprays of ink that come off my steel nib but it would take hours to do and the impulse would be gone. There’s no chance for serendipity, no forks in the road that force me to deal with my mistakes, no messes to clean up, far fewer lessons to learn.
It simply isn’t enough like Life.
———-
*I’m sure I have some of these historical facts wrong but, all you technohistory buffs out there, please don’t feel compelled to correct me.
My Name is Mud
Alfred Hitchcock meticulously planned out every shot in his films long before he set foot on the set. Then he waddled on with precise storyboards, his angles, lenses, lighting directions all completely worked out.
Most artists aren’t so controlled. Many of us sit down to a blank page with only an inkling of what we will do with it. Then we lay down the first lines, the first words, the first notes and begin to play around. While some novelists plot out their stories on index cards and detailed notes, others enjoy discovering where the plot will twist as much as their readers.
There is a danger inherent in either approach.
For the Planner, there is the danger of staleness, of uninspired, mechanical execution. Hitch found shooting a film to be quite a bore— he was simply executing the comprehensive instructions he had already laid out for himself and his crew. His films, while beautiful and gripping always have a certain cool, artificial quality because of his iron grip, and he rarely got the best performances from his actors.
But for the Free Spirit, there is quite another danger: the descent into mud. You look out the window to see the sun shining and the road beckoning and stride out, a sandwich in your pocket and a breeze in your hair, off to look for adventure. But, at some point in the journey, a storm may brew. The sky darkens, the horizon disappears behind clouds, the road fills with potholes and puddles and you, still driven and unwitting, plod on. Eventually you collapse — dirty, wet, miserable and lost.
When all of the colors of the spectrum merge, they form clear, pure white light. But when you combine all the colors in your paint box, you always get that same khaki brown.
Sometimes, particularly when I am painting, I will get a picture to a certain point and then, unhappy with the way it looks, I’ll go too far. I’ll deepen the shadows, I’ll strengthen the outlines, and then when I’m very desperate, I’ll introduce some garishly bright color to distract the eye, vermillion skies, chartreuse skin. It never works.
Painfully, it’s when I am doing a commission or making a present for someone that I am most likely to encounter this problem. Some part of my brain will not let go and sits in the background, whining and harping and firing suggestions. Instead of letting the piece takes its natural course, I try to twist it in a direction it doesn’t want to go and the results is mud.
I’ve seen this phenomenon in my career in advertising so many times. Because the process requires the approval and opinions of many people and compromise is often the watchword of the day, we slop a lot of mud. How often I’ve been working with a composer on the score of a TV spot only to have a client wade in with ‘issues’ and suggestions. Soon new layers of drums and strings and effects are thrown over the music until it is muffled under a blanket. The same happens with writing, as adjectives and claims get inserted at the last minute like tumors metastasizing on paragraphs that had been edited and polished until they were organic and easy on the ear. So often the reason is stated: ”Sure,you understand it the way you’ve written it, we understand it, but will the consumer understand it? Let’s emphasize the main points more strongly. “And so additional legs and wings and humps are sewn on to the monster, not because anyone’s gut instinct requires them but because of second guessing and lack of vision.
When Jack was in preschool, there was one teacher whose class always did the most amazing paintings. Each one was clear and sharp and intelligent, Picassos in a sea of muddy fingerpaints. I asked her what she taught her kids, what she said to keep their visions so pure. She replied, “I don’t tell them anything, really. I just know when to take their paper away.”
If you’re so great, why aren’t you rich?
(Drawings done while watching a little over an hour of network TV)
These are dark times for the nexus of art and commerce. Every industry that tries to make a buck from others’ creativity is moribund or in flames.
The music business is more intent on suing children for downloading MP3s than trying to incorporate innovations in technology. The publishing business focuses a disproportionate amount of energy on the works of two dozen best selling and second rate authors. The movie business barely scraped a top ten list together last year. Network television bemoans the final act of geriatric shows like Friends and 60 Minutes, unable to generate anything new that mass audiences will flock to. Instead of intelligent, adult programming, they program sleaze. Fashion’s top designers have become factories or left the business. Advertising is unable to come up with any strategy to combat Tivos.
Over the past decade, conglomerates have engulfed each of these industries. Huge businesses demand regular, increasing profits to feed Wall Street and are loath to bet on anything but a sure fire hit with mass appeal. They slather on bureaucracy and centralize decisions to minimize risk and surprise. But risk and surprise are the food and drink of creativity.
And yet, despite this Armageddon, we are in the middle of an enormous renaissance of creativity. Look around you. People are taking digital pictures. They’re recording their own songs. They’re shooting, editing, scoring movies. They’re scanning artwork. They’re writing essays. They’re sharing stories, and recipes and patterns and ideas. They’re supporting each other, inspiring each other, feeding and cheering and promoting each other.
The only ‘problem’? Oh my god, no one’s making money off all these blogs and personal websites and zines and chats. So they can’t be real. They can’t count.
If they were any good, they’d turn a profit, right?
Just like cave painters had three picture deals. Just like Shakespeare had licensing partners. Just like Mozart was a millionaire, Van Gogh was pursued by paparazzi, Nijinsky had his own MTV pilot… For most of human history, creative people made creative things because they had to. Now, perhaps, we’re getting back to an understanding of how essential and human that is.
By the way, if anyone knows a major corporation that would like to sponsor this blog, please put them in touch with my corporate parent. Just kidding.

