When I was still a young pup, I was asked to write a draft of an incredibly important newspaper ad. It was to explain to the American public the historic breakup of AT&T into eight different companies. This pivotal moment would end a century of monopoly and change American technology overnight.
I pounded away at my Selectric® for days, dog-eared thesaurus at my side, then dumped reams and reams of copy on my boss’s desk. He looked over his reading glasses at me, sighed and said, “I see you didn’t have time to write less,” then picked up a red grease pencil and started to slash at my masterpiece. When he handed it back, gutted and bloody, I was appalled. How could he cut this phrase, that similie, those seven paragraphs of blinding brilliance?Continue reading “How to murder your darlings.”