No title. Really, that’s the title.

ArtistI think my mother was the first one to tell me, “You can’t call yourself an ‘artist’.  Other people will decide that for you. It’s pretentious to assume the title for yourself. It’s like calling yourself a  genius. Maybe you can say you’re a ‘painter’. But not an artist.”

My mum is humbling like that.

“Teacher” is another title I am loathe to assume. I don’t have a degree in teaching, I don’t work at a school. And I think teaching is one of the most important and difficult and unrecognized jobs around. I really do think that’s a title you have to earn.

But I guess I do spend a fair amount of time telling people stuff, instructing them on how to live, to drawn, to think. So I’m either a bullying bore or I am maybe a teacher. Not that the two are the same thing, of course. It’s just that if you walked into a bank and started criticizing people’s penmanship or cracking knuckles in your local Starbucks because people have poor posture and are chewing gum, well, that wouldn’t fly. Teachers get to know better because they do.

I’ve had loads of corporate titles and they all seemed sort of ridiculous. Yesterday, a guy gave me his business card and said, “There’s no title there because I still haven’t quite figured out what it is I do.” He was being modest (he was actually the boss of a really big company) but I liked his attitude.

Let me get to the point.

One of the biggest irons I had in the fire when I left my last titled job was to put together an online class.  I’ve alluded to it here a bunch of times since — but it never seemed quite right to me.  Maybe it’s because of those two titles, ”artist” and “teacher” and the even more daunting combo: “art teacher.”

A couple of weeks ago, everything changed.

As result of number of amazing conversations I had in Amsterdam, most importantly with Koosje Koene, a clear, bright path has opened up. I now know what I will be doing next and I think it will be amazing.

It combines everything I have been working on for the last decade. Making art; sharing with other people; meeting so many amazing “artists” and “teachers”; thinking about creativity and all of its gifts and obstacles; the Internet and the global nature of everything; Everyday Matters and what it has come to mean on Yahoo! and Facebook; the thousands of emails I have received from great people everywhere; my decades in advertising helping big companies tell their stories —  all of this mass of rich stuff lumped together in one beautiful stew that finally is really bubbling.

A group of us are working on something that I really think is fresh and fantastic. It’s an answer to all those people who have asked me to do more workshops or to teach online or to give them advice or make more Sketchbook Films, all the people who are interested in art and want to make it more a part of their lives. And I think it’s a great answer, like nothing out there.

We still have a lot more work to do but we think we will be ready to roll it out in March. Gulp

It’s a lesson that settling for an existing title or solution or direction may not always be as good as making up something brand new.

Which is what we are doing.

If you find this, whatever it is that I’m going on about, interesting, stay tuned.

And if you’d like me to update and include you in our project, send me an email. Please do. Even if you are only intrigued. Or vaguely interested. Or utterly confused. It’s gonna be big. And probably won’t involve titles.

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A hut of my own.

hans and peter 1

There was a book I was just obsessed with when I was eight. It was called Hans and Peter by Heidrun Petrides  (originally Swiss, “Der Xaver un Der Wastl“)and it told the story of two boys who find an abandoned workman’s shed and convert it into a playhouse.

hans and peter  2They cover the walls with newspaper and then whitewash it, they install an old wood stove, they plant geraniums in a windowbox, and make gaily colored curtains. The book was Swiss and had bright pastel paintings on every page (they were done by a 15-year-old girl!).

There was just something about this idea, of these boys making their own house, that was incredibly appealing to me.

hans and peter 3I guess it’s the same instinct that had us building forts out of sofa cushions and making a pirate ship out of the linen closet. I yearned for a treehouse or a tent or an empty refrigerator box — something domestic I could call my own.

When I was nine, I was sent to live with my grandparents in Pakistan for a couple of years. I had gotten a small tool kit for my birthday and when my grandmother promised me my own small patch of land in her garden, I had intense fantasies about using the tools to build a shed with a padlock at one end of my acreage. I was enormously disappointed when I arrived in Lahore and my grandmother pointed to a bed of snapdragons and said, “That can be your garden, Danny. You can water it whenever you want.”

The only apartment I ever had entirely to myself was my first one on Clinton Street in the Lower East SIde. It was the most dangerous neighborhood in the blighted New York of the early eighties but I was incredibly proud to have my own minihouse. I built a loft bed, a couch and cupboards, then upholstered them and sewed pillows in fabrics straight out of Hans and Peter. A year later I was gone from the ‘Hood and living with roommates, then Patti and I moved in together, and now I live with Jenny in this microhouse in Los Angeles.

However after all these years, I have finally achieved my Hans and Peter fantasy.

IMG_0126Our house has an old two-car garage, built in the 1940s and made of wood with a big swing-up metal door. Since the day we arrived in LA, I have been busily turning it into a studio of my own, a cubby house, a man-cave.

IMG_0117I spent a day on my hands and knees scrubbing the floor, half chipped lino, half cracked cement. Then I built myself shelves, tables, and drawers to hold all my paints, pens, inks, and journals. I installed lighting, a sound system, and a grass green shag rug for the dogs to lie on while I work.

IMG_0116Slowly, I am filling the walls up with paintings — the first I have done in ages that are not in a small book.

It’s wonderful. I can work any size I want, a true luxury for someone used to painting in the space between my laptop and the edge of the dining table. I can work on a project, then at the end of the day leave it out, and resume work the next day. I can shoot videos in here and completely control the lighting and the sound.

I am realizing that my whole approach to art — small books, tiny watercolor sets, etc. — is probably a function of having had so little space and time. Who knows where this newfound freedom may lead?

AIDS is going to lose.

Two new commercials I just made. They’re among the ones I mentioned here a few weeks ago.

December 1st is AIDS Day. I have been working with Chevron to remind people of the battle against this scourge and to infuse it with some optimism. We have launched a big campaign to talk about how mother-to-child transmission of HIV is being overcome in Africa.

Me, my pal Chris, and my giant ad at the AIDS conference.

Last year I wrote an ad whose headline was “AIDS is going to lose” and it became a bit of a rallying cry, especially at the Global AIDS conference in Washington earlier this year. This year we are trying to encourage people to share this battle and information about how the spread of the disease can be beaten with education, testing, care and support.

AIDS is strong, but together we are stronger. If you’d like to help spread the word, please visit this special site we’ve built.

Giving Thanks

I recently told you about some of the commercials I’ve been making. Here’s the first one. It will only run for the next two or three days in the US starting tomorrow. If you have the TV on while you eat your turkey, you’ll be hard-pressed to miss.

It was shot by Jeff Preiss of Epoch films, edited by Charlie Johnston at Lost Planet, scored by Mark Isham and produced by Drew Lippman.

Backblog 2

Just to recap and explain my absence over the past months, here are some souvenirs from my second consecutive shoot. We are making a big commercial that will run on Thanksgiving Day — if you watch American TV for even a minute on November 22, you’ll certainly see it. If not, I’ll post a copy later this month.

We filmed around New York City and Westchester in the days leading up to the arrival of Hurricane Sandy. In fact, we wrapped the evening the storm finally arrived on our shores.

Fall is here.

Our first location. This seems like ages ago, an idyllic Fall day in Brooklyn. Now all of these leaves have been blown away by the hurricane. Hopefully the house is still standing.

Jeff shoots in Ocean Park.

My director Jeff and I have made commercials together for over 20 years. We’ve shot in New York, California, Chicago, and Rome and the results are always spectacular. He’s one of my favorite creative collaborators and I can’t wait to see his feature film, scheduled to come out next year.

One of the three complete Thanksgiving dinners we prepared and shot.

We shot three scenes with large, extended, real families making and sharing Turkey Day. The food styling was extraordinary and cornucopian.

The crew films in a nut store on Brooklyn’s Atlantic Ave

We used real stores, streets, yards and homes as our locations.

Never mind the Bollexs. My director’s 16 mm. cammeras.

Jeff shot with several different cameras, film and digital: 35 mm., a Canon 5D, a Canon C300, and his personal collection of Bolexs.

A glass-blowing forge

We filmed a master craftsman as she and her team blew extraordinary glass vases.

Relics of the Industrial Age.

We shot a factory scene in a  giant warehouse full of old machines from New York’s dwindling manufacturing industry.

This isn’t a scene from “Armageddon” or “Independence Day”. It’s just the first arrival of Sandy on our shores.

On our final Day, we shot high atop the World Trade Center where crews were battening down their gear as the wind picked up.  Then we hired a ferry to drive us back and forth past the Statue of Liberty as the sky grew menacing.

Backblog

Now that my house is back to normal, I want to catch up on the all things I have been doing for the past month.

Shoot #1:  Three weeks ago, I traveled to Los Angeles to shoot some commercials for AIDS Day (December 1st). We filmed near Santa Clara in a fantastic location, an entire Mexican village that was built just to be used as a set. It has a half-dozen streets lined with bars and churches and various hovels, all uninhabited and weathered in the hot California sun. I’ve used it as a stand in for West Africa twice now.

The new sherriff in town.
The town doctor.
Filming in our traditional African village. Tortillas on the side.
My limo awaits.

Back in LA, we shot in an abandoned hospital which was still full of equipment and supplies. It was like something from “The Walking Dead,” and filled me with an eerie feeling that resurfaced during last week’s power outage in New York.

This emergency room needs an emergency room.
Spell check. Stat!
I napped in here.
This left me in stitches.
A good subject for a drawing.

The shoot went very smoothly (I’ll post a link to the commercials when they’re done) and then I flew back to New York and immediately went into production for another client, shooting around the city and environs. More on that in my next post…