I miss you!

My life has changed a lot in the last year. New home. New dog. Global pandemic. And lots of new ideas. I’d love to share them all with you but….

Maybe you missed my last post, but I am taking a (probably) permanent break from writing here on this blog to expressing myself on other platforms. I have been really busy at it and I don’t want you to miss any of my new ideas and writings if you are still interested.

  • Essays: I have been writing a weekly essay in a newsletter of sorts which I will gladly email to you if you tell me where to send it. Just go to dannysessays.com to sign up and you’ll get the next one on Friday. And if you reply to me, I promise to read it and get back to you when I can.
  • Podcast: I’ve relaunched the podcast art or all and am putting up (or ‘dropping’ in the new vernacular) a new episode every Monday. I am keeping them short and pithy. Subscribe on your favorite podcast app or listen here on its website
  • Small bites: I have kind of given up on big social media platforms like Facebook and Instagram. Instead I am communicating with interested people via text. If you’d like me to send you my latest drawings, inspiring thoughts, and my recommendations of things to read, see and do, send me a text at 919-298-8117 (US & Canada only). I’ll read every text you send me and reply when I can.
  • Video essays: I am making a few short video essays that you might enjoy and you can find them here on YouTube.
  • Draw With Me: I continue to do my weekly live show on YouTube, Thursdays at noon ET. If you can’t make it, recordings are always available. You’ll find them here.
  • Sketchbook Skool: I am coaching 1-on-1 as well as leading lots of online drawing groups, discussions and workshops.

I don’t want to loss touch with you — so please join me!

My favorite ad campaign.

I spent several decades marketing other people’s products. Banks, cars, soft drinks, hamburgers, shoes, jet engines. I got briefed by clients, came up with ideas to communicate their messages, then helped spend billions of their dollars to share these ideas on TV, magazines, the Internet, etc. I made commercials for the Super Bowl. I helped win “Ad Agency of the Year” twice. It was a great experience and I learned a lot, working with so many smart and talented people.

For the last year, I have been working on marketing a new product. But this time, it’s a product I helped invent and it has the ability to change lives, all around the world.

The product is a special kind of art school unlike anything else that existed. A place where different artists can share their experiences, their techniques, and their sketchbooks with students worldwide — using state-of-the-art technology, beautiful videos, and the vast reach of the internet.

We call it “Sketchbook Skool.” A name that’s not too serious and a little bit, well, unusual.

We don’t have millions of marketing dollars. And it turns out we don’t need them. Instead we have a really good product and a really good network. Loads of friends who believe, as we do, in the core idea behind the product: art for all. To encourage creative freedom. To help people everywhere to conquer old fears. To be supportive. To make the world a more beautiful place because we are all drawing and painting and sharing together.

“Art for all.” It’s not just a slick advertising slogan. It’s a dream, shared by thousands. And they help us share the word about this dream with the people they care about. That’s how we’ve ‘marketed.’

After our first year, Sketchbook Skool has exceeded our wildest imaginings. We have been joined by nearly two dozen teaching artists and thousands of students from every corner of the world. We have filmed klasses on four continents, from Stockholm to Sydney, Barcelona to Brooklyn. And together, we have started a movement that does much more than share drawings — we share our lives.

beer-canIf you are reading this, you are already part of the Sketchbook Skool family. Whether you are in one of our klasses, on our Facebook group, reading this blog or just taking the leap by starting to believe you can be more creative, you are with us.

Our next big dream is to truly spread “art for all” and grow the Skool beyond just this community of our immediate friends. Starting today, we are going to expand our marketing efforts in lots of interesting ways. We’re going to invite the whole world to join us through conversations, online, radio, tv, magazines, blogs, you name it.

And we invite you to spread the word and to lend your voice to our story. To share the simple joy of putting a pen to paper and the way it can change how you see everything around you. It’s all beautiful and you helped make it so.

Thanks again for making me look like a marketing genius.