Tag: Advertising

How to find your passion.

dannygregory12 Comments


Let me ask you a personal question: do you have a passion problem?  I’m not asking about your hormonal levels but about your life’s passion.  Money, responsibilities, others’ opinions aside, what do you really want to do with your remaining days?

This can be a really hard question for a lot of people to answer. It was for me too. There I was, for decades, working in a respectable career that I was pretty good at and which paid the bills —  but I always a had a little itchy sense that I should be doing something else.  

I just didn’t know what.  

Continue reading “How to find your passion.” →

How to shake things up.

dannygregory23 Comments

We just got back to New York after a month in California. We went west because November had been so awful and cold in NY and we couldn’t bear the idea of an unbroken stretch of winter reaching long over the horizon. So we borrowed a friend’s house near the beach in Venice, then moved inland to a Spanish revival house (above) on a big piece of land in Echo Park.

It was admittedly quite a luxury to flee and cross the country but it wasn’t a vacation. JJ and I spent much of each day sitting across from each other at the kitchen table, working away at our laptops, while the rain beat against the windows and the wind howled through the palm trees. It’s great to have job you can do from anywhere on earth with access to wifi!

Continue reading “How to shake things up.” →

The Sin of WRATH

dannygregory16 Comments

For the first half of my career in advertising, I would often have irrational feelings of anger during a creative briefing. I would resent being given the assignment. Then I would be pissed off that I had to sit in a conference room with loads of other creative people while the strategists took us through the brief.

I simmered with impatience. I would ask critical, acerbic questions. I would strain against the deadline.

The monkey would tell me that the people briefing us were idiots, that their insights were lame or wrong, that I already knew more than they did about the subject, that it was wrong that we creatives had to compete for the assignment, the playing field wasn’t level, that the whole project was a waste of my time, blah blah and blah.

It was pretty crazy — and incomprehensible.

With time, I became sufficiently self-aware to identify this pattern and dampen it. But I can still feel the impulse when it comes time to get creative feedback or in the final days before a big presentation — a frothing resentment with no legitimate cause.

This reaction maybe in the minority but it’s not unique to me, alas. I often hired great creative people who would have explosions of rage at the most inappropriate times.

What is the fear that drives it? Vulnerability at having to show one’s ideas where they might be rejected? Of being misunderstood? Of losing control somehow?

Recently, I read of a study in The Journal of Experimental Social Psychology  that examined the effects of anger on creativity — and found that it could actually be helpful to the creative process.

Anger provides two benefits: an energy boost in the form of an adrenaline rush which focuses the mind on the problem at hand. Secondly, anger makes your thinking irrational — which can jolt you out of creative ways of thinking. In a paroxysm of rage, you may spit out some crazy truth that makes a wild and fruitful association.

Another study found that many creative people begin their days with negativity and then shift to positive feelings. By channeling the negative energy into their work, they find sharper focus and productivity. If you wake up on the wrong side of the bed, try channeling your bad mood into energy to solve a creative problem.

But proceed with caution for anger is still a sin. Its benefits dissipate fairly quickly. And once the red mists blow away, you may find you’ve alienated potential partners, wasted time and resources, derailed the process, and damaged your reputation. And if people dislike and fear you, they are a lot less likely to be objective about the merit of your ideas.

Being a genius doesn’t excuse being an asshole.

The last in a series on the seven deadly creative sins.

Hungry Tim and other news

dannygregory9 Comments

I know I promised to eschew advertising on my blog but, come on, people, it’s in my blood! I can’t help it. So here’re a few announcements, updates and, yes, ads about things I’m doing that you might like. to know about.

• First, a mini film about an innovation at Sketchbook Skool.

The gist: Sketchbook Skool kourses are now available on-demand rather than by semester. Sign up and plunge in any day of the year. We’re like Orange is the New Black — but with a full palette of colors.

open-monkey-books
Coming in late fall.

• Next, an exciting announcement: we have just completed the final nips and tucks to the design of Shut Your Monkey: How to control your inner critic and get more done and it heads to the printer next Tuesday! You can preorder your copy today, however.

 

inside-abbworkbook
Coming next year!

• My other new book, the Art Before Breakfast Workbook has just come back from my editor and I am ready to continue work on the design phase of the book. It looks quite gorgeous already, I must say.

• On Saturday night, I will strap myself into a Lufthansa flight to Switzerland to  work with the students, teachers and parents of the International School of Basel. I have been working on lots of little films and projects to inspire them and can’t wait to see the art we make together during my artist-in-residency.

TobleroneI am also excited to see Basel which I hear is brimming with dozens of amazing museums. I also plan to eat chocolate. I’ll post news of my trip here, maybe even before I get back.

Jack draws in rome
A younger, beardless Jack Tea draws the Colliseum.

• Next, I will RyanAir to Rome to spend a few days with Jack who has just begun his semester abroad (he’s in Abruzzo today). He has promised he will take me to his favorite places to draw. We also plan to eat pasta.

 

Ciao!

My favorite ad campaign.

dannygregory30 Comments

I spent several decades marketing other people’s products. Banks, cars, soft drinks, hamburgers, shoes, jet engines. I got briefed by clients, came up with ideas to communicate their messages, then helped spend billions of their dollars to share these ideas on TV, magazines, the Internet, etc. I made commercials for the Super Bowl. I helped win “Ad Agency of the Year” twice. It was a great experience and I learned a lot, working with so many smart and talented people.

For the last year, I have been working on marketing a new product. But this time, it’s a product I helped invent and it has the ability to change lives, all around the world.

The product is a special kind of art school unlike anything else that existed. A place where different artists can share their experiences, their techniques, and their sketchbooks with students worldwide — using state-of-the-art technology, beautiful videos, and the vast reach of the internet.

We call it “Sketchbook Skool.” A name that’s not too serious and a little bit, well, unusual.

We don’t have millions of marketing dollars. And it turns out we don’t need them. Instead we have a really good product and a really good network. Loads of friends who believe, as we do, in the core idea behind the product: art for all. To encourage creative freedom. To help people everywhere to conquer old fears. To be supportive. To make the world a more beautiful place because we are all drawing and painting and sharing together.

“Art for all.” It’s not just a slick advertising slogan. It’s a dream, shared by thousands. And they help us share the word about this dream with the people they care about. That’s how we’ve ‘marketed.’

After our first year, Sketchbook Skool has exceeded our wildest imaginings. We have been joined by nearly two dozen teaching artists and thousands of students from every corner of the world. We have filmed klasses on four continents, from Stockholm to Sydney, Barcelona to Brooklyn. And together, we have started a movement that does much more than share drawings — we share our lives.

beer-canIf you are reading this, you are already part of the Sketchbook Skool family. Whether you are in one of our klasses, on our Facebook group, reading this blog or just taking the leap by starting to believe you can be more creative, you are with us.

Our next big dream is to truly spread “art for all” and grow the Skool beyond just this community of our immediate friends. Starting today, we are going to expand our marketing efforts in lots of interesting ways. We’re going to invite the whole world to join us through conversations, online, radio, tv, magazines, blogs, you name it.

And we invite you to spread the word and to lend your voice to our story. To share the simple joy of putting a pen to paper and the way it can change how you see everything around you. It’s all beautiful and you helped make it so.

Thanks again for making me look like a marketing genius.

Mad Old Men unearthed

dannygregory18 Comments

So many people seemed interested in my recollections about old typewriters that I thought I’d share this dusty relic, a three-part conversation between Tommy Kane and me in which we discuss all the old technologies that used to be part of our work in advertising. If you’ve had a long career in design or what you used to be called ‘Madison Avenue,’ it’ll ring some ancient bells.

We recorded it about four years ago. It’s sort of pathetic how unreliable our memories were already.

Everyone has one…

dannygregory7 Comments

prison1

In a masochistic fit, I have been reading the comments people have been making on YouTube about my commercials. People are so extreme. Some complain about the interest charges Chase put on their card, others link them to some fictional Nazi past, others cry or write paeans to actors playing minor roles. Some just dispute the commercial’s claim:

“This commerical suck balls no atm in the world that quick what a bunch of liers “

Some just plain hate my client:

Chase is an enemy institution that every town should vandalize with bricks and spray cans.

The most recent frenzy has been around the fact that I had Peter Murphy of the band Bauhaus cover “Instant Karma” by John Lennon.This strikes people as a betrayal on about six dimensions and they have filled five pages of comments on YouTube.

“Oh, come on, Pete, are you really that strapped for cash? “

“i could imagine Peter appearing on that commercial as a cute dolphin [sic] to the sea.”

“I hate this song, initially sounds like he’s trying to squeeze one out…”OOOONNNN and OOOOOONNNN and OOOONNNN”

“I owe chase $600.00. I love this commercial so I might consider paying them back.”

“Brilliant! … Nice to see such esoteric luminous creative for a freaking bank commercial. It’s about time things were bumped up a notch!”

I just like the song, and I like Bauhaus, so I am a bit mystified by the fuss. But then,  I’m just an ad guy.

Another phenomenon is when people who are involved with some aspect of the commercial, adopt it as their own. For instance, people who like one of the actors or in, one case, a dog, who appears in the spot.

There’s grumbling though, even among the fans:

“dangerous!!!! Chase is encouraging young people to break the laws and run a muck!!!:

Sometimes the reaction is positive. Like, in this case, when a song I used in a  spot became a pretty big hit and “100 Years” by Five for Fighting was back on the charts.

dude can u plz tell me the name of this song ive been lookin for it for like 2 years now -.-…

“i love this song. it’s soooo amazing. i want it played at my wedding.”

Sometimes there are a lot of positive scomments, like the ones for this mawkish spot I did a few years ago.

“This is like one of the most touching commercials I’ve seen to date. Wow, I’m sold! The power of commercials cannot be underestimated!”

Then there’s the really fantastic post where someone took one of my commercials and endeavored to prove that it was seeded with hidden swastikas, proving that Chase was trying to bring back the Third Reich. I kid you not.

If they make fascism look warm and fuzzy who wouldn’t want it?

its great to know others notice the obvious swastika in the Chase logo. The fact that they even shift the logo to show the swastika shows that they are trying to get us sheeple to get used to the logo again.

Yeah and Kermit the frog is a alien transported to brainwash us all. Damn dude take your medication, I dont give a damn about Chase but that is about the strangest connection Ive ever heard.

And one final spot from

a scum sucking rat turd.

I love the Internet! (This post is for my pal, Richard Hall)

Air Devils and Mad Men

dannygregory1 Comment

 

When I was a boy and living in Israel, my mum happened upon an ad in the Jerusalem Post looking for children who spoke English and were interested in appearing in an American TV commercial. I was both and so I went to an audition in Tel Aviv. A group of people behind a table asked me to run around a small yard and look like I was having the time of my life. Getting attention like this was sort of fun but also a little nerve wracking.
A few days later, I was invited back to Tel Aviv for the shoot. I walked on the sound-stage in awe. Someone had built a perfect replica of a perfect boy’s room surrounded by bright lights and a camera. In the middle of the room, there sat a circular cardboard runway with a plastic mountain in one corner and a control tower in the center.
I was one of three boys in the cast. One had brought his mother, a plump and bossy woman carrying a makeup case which she used to polish her son’s perfection. The other boy was quiet and shrugged when spoken to. The plump mother told the director that she insisted her boy should get the lead role; he was very handsome, she said, a great actor and extremely sensitive. The director told her son that, indeed, he would get to fly the toy plane while I was to look on with enthusiasm. The shrugging boy was used as hand model and plugged the toy into the wall socket in a close-up shot.
Air Devils proved to be one of those elaborate toys that are interesting for about five minutes and then up in pieces or gathering dust. A wire on the control tower spun the plane around in a circle; it landed and took off and not much else. There was no room for imagination in playing with it but it took up a lot of floor space, even in the gigantic idealized American boy’s room on the sound-stage.
I don’t remember much else about the shoot except it lasted for thirteen hours and that the director said the plastic mountain looked like someone had pissed on it (which, for a twelve year old boy, was the height of subversive humor). I was paid the equivalent of $10 for my day’s work, which went toward buying some candy and a soccer ball which my neighbor kicked onto the roof of an adjoining building a few days later.
Six months after the shoot, we moved to New York. One day after school, I was watching TV and the Air Devils commercial came on. I was shocked by the weirdness of seeing myself on television. I don’t think I ever saw the spot on the air again but the memory of it stuck somewhere in my brain, replaying in weirder and weirder re-edits over the years. I have sat through so many auditions and shoots over the past quarter century and the memory of myself, a twelve year old weird, multi-national kid standing in front of that table of strangers, flickers past me now and then.
I have casually looked for a copy of the spot every so often, screening reels of old commercials, thinking it would be amusing to add it to my own reel of commercials. However, it never turned up.
Then this afternoon, bored in an editing session, I typed the words ‘Air Devils” in the YouTube search field… and there it was. You can see me in a wide shot and then a close-up of my home-cut hair and fake enthusiasm.
It’s funny, as a person who makes and judges ads all day, to be a part of this commercial. The complete absence of an idea, the histrionic voice-over and completely unpersuasive cop[y. I can imagine the poor creative team, working on Hasbro, knowing they have a shoestring budget, knocking together a script and then flying to Israel, of all places, to avoid union costs and produce something, anything to throw on the air for a few weeks before Christmas.
It’s so much a conceit of my business that what we do matters very much, that every commercial must be polished and crafted and made as good as possible, that we must fall on our swords for every creative decision … and yet, after they have served their purpose, our well-cut gems retain as much appeal as last month’s milk. I assume that the zillions of other people’s dollars I have spent on high-end production will end up, if I am lucky, being just someone else’s blogged memory in twenty years from now.
Sic transit.

Meeting art

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http://www.db798.com/pictobrowser.swfI have just arrived at the last page of my office sketchbook, the one I carry to meetings and use to write down my ‘ideas’. Flipping through this most recent volume, I came across lots of little drawings. They are generally utilitarian things, designed to record a thought or to communicate it to someone else. It’s funny, looking back through the scrawled pages, how mysterious these drawings seem now, out of context and stripped of their original purpose. Roll over the “notes” to see my annotaions of each important piece of artwork. Or should it be “Work Art”?

Advertising and Its Discontents – Part II: Charity

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unravel.jpg

I like nice. I like sweet. But even more I like raw. I like real. And Ilove Charity Larrison. She and I have been corresponding for a couple of years ago and she always cracks me up and take my breath away with her honesty. Charity’s story is pretty different from Trevor’s and it is far from resolved. I won’t say much more in the way of introduction but to say, Charity is the real thing. We can all learn a lot from her bravery, creativity and independence.

The Fundamental Distraction by Charity Larrison


At 18, the idea of going to art school, being a real artist, whatever, you know – seemed basically useless. My family was poor – college was not even an option really. And college for something as abstract as “being an artist” – ha ha. I might as well not even think about it.
I remember spending my whole senior year of high school in a corner of the art room working on paintings - buying extra time here and there doing the whole fluttery-eyelashes thing, “Oh come on, *please* Mister Whatever Stupid Teacher - I finished the assignment in five minutes! Can't I *please* go down to Miss McKannicks' for the rest of the period?? - i'm working on A GREAT PAINTING!”
So like any good comic book loving skateboard punk rocker with no way out of small town America hell – I joined the army.

I remember when I was in basic training my drill sergeant secretly pulling me over to the side and saying: “ONUSKA, take these markers and these flags up to the latrine and draw E-328 Predator faces on them so I can give them as prizes at the end to the other drill's. If you get caught you're in trouble, so don't get caught!”
And then there was the Sunday afternoon when I was in advanced training, learning my 68G10 - Aircraft Structure Repair crap; I was walking through the platoon area on my way to the smoking table when I was accosted by my Drill Sergeant to report for detail to the enlisted club, where I ended up spending the rest of the summer assisting his wife painting a mural of a bunch of Blackhawk helicopters landing on the wall in front of the dance floor.
She yelled at me one day: “YOU DON’T BELONG HERE!” Then it was a few really a lot louder sentences in Korean that I am still glad that I couldn't understand & I remember shrugging my shoulders at her and saying: Don't worry, Sun, I have it all worked out.

I got married. We had fun for a while. I got pregnant. He got kicked out of the service. I decided to opt out and follow him home. Our marriage didn’t survive the strain. I packed my baby and what belongings I could fit into his gold Fiero (dear god) and never looked back. I was twenty. Worked and worked and worked. Lots of crap jobs. Night shifts at the convenience store. Short order cook. Bank teller.
I remember it is two am and I am standing under fluorescent lights in an all night convenience store slicing endless little piles of lunch meat, passing the time wondering who it was that got to have the job where you made all the dumb signs. I would be good at that job.
I remember hanging out at my teller station when I worked at the bank, copying pictures out of comic books every moment of time where there were not incredibly crabby people in front of my face blaming me for all their money problems.
I remember lucking into a seasonal civil service gig with Pennsylvania state parks. Where I got to take care of the computers. Burning another boring afternoon clerking it in the office, doodling on post-its when Kevin, the Assistant Boss Park Ranger dropped a stack of instructions in front of me and said: “Larrison: if you can figure out how to network all our computers and make it work, you can have the internet. (THE INTERNET!!!! FINALLY!!!)

I decided I needed to cave in and try to go to college. To get out and get something better. Thinking to maybe get some kind of IT certificate, as I was so swell at computers and all. Looked it up on the Internet. Looked halfheartedly at stuff, then saw it. The graphic design program. You know: the “oh, that’s what i’m supposed to be doing” moment. (omg – like art school! But like – you could actually GET A JOB) (try not to cry laughing at me :D) anyway – once i saw it, it was too late. I had to do it. So i did. It was insanity. I worked five million jobs and went to school and somehow held everything together with just, pure will. (because seriously, this was the stupidest gamble of all time WHAT ARE YOU THINKING etc.)
See – I loved graphic design. I loved it more than anything in the whole universe. There was nothing like it to me. I knew how to make the pages talk. Then i learned how to make the pages sing. I made pretend magazines and taught myself how to make web pages, and I demanded that i get a REAL internship at a REAL place. Because even though i was just some jackass with an Associates’ degree from a tech school – that didn’t make me not THE BEST. (quit laughing :D)

Anyway, i got my internship. They hired me right out of school. Their art director moved to Atlanta, and I got his job. I was never, ever, ever, so miserable in my entire life than how miserable i was for those six months. I remember my favorite part of the day was whenever I could go down and sit in the restroom just so that I could spend five or ten minutes not having to be in the same room with those people. I mean, holy shit – these guys were some serious assholes. I was so depressed. I mean this? This is what graphic design is for? Lying? And lying and lying forever? GAH. And I’d spent so much of myself learning and it felt like, all for nothing.
I lasted about six months till they fired my ass. I remember dancing up the street Fred Astaire style the afternoon they fired me. Sure it sucked and I was doomed, but lunchmeat at two am was better than that crap.
Not to be thwarted, once i finished celebrating being fired from the ninth circle of hell, I threw my resume up on monster.com and got a call. Some company needed someone who could use Photoshop. Okay. I can do that. Went. Interviewed. They ended up hiring me on the spot. Was a small engineering company. Tired of getting raked over the coals from the ad agency that was doing all their stuff previously, they wanted just someone who could use Photoshop to fix some images for them.
I was all like, well, you know, i can do everything those bastards were doing for you, except better, and cheaper. So they hired me and gave me a million raises and built me a giant office and bought me every toy I asked for. It was fantastic for about a year. I made everything for them from out of nothing. I was like a great hero, rescuing my company from the tyranny of the great evil of advertising agencies.
I suppose you see what’s coming by now. I mean, there’s only so much you can do. After a while my job started to consist of just updating and tweaking and pressing buttons. I joke that it is my George Jetson job. I just rush in push a button then put my feet up on the desk. Which everyone says is so great. Which I suppose it is, but what happens if you are crazy and actually LIKE to work, but have no work to do? It sucks. But you can’t leave your great job when you are the sole support of your tiny family. You gotta just suck it up and go to work.
So, I sit in my giant office in the middle of nowhere America and spend my days floating around the great now of the Internet. I don’t know that I had a plan really when I started out. I mean, I just did the things I already liked to do. I followed comics websites and comics artists and followed their advice about how to learn how to draw, and i just kept trying to learn how to draw. Because that’s what I wanted more than anything. To learn how to draw for real. So i could draw comic books. For real. So i just kept drawing. I made myself websites to put my drawings on, cause that kind of made it feel like an activity. I made horrible comic books. I made friends and enemies.
I have some friends who are writers, they asked me to draw their stories, so I did. Because I love them, and I love that they write stories, and I love making words into pictures, and the challenge of making the pages read and flow. Figuring out just the right thing to draw to make the story move the best way. It’s the funnest game ever. It makes me work hard. I could do it till the end of the universe.
And slowly I started to learn how to learn.
It’s funny about learning. It’s never what you expect. I am starting for the first time ever, to actually get the hang of it, and make some things that are kind of cool and that i really love. I am starting to learn how to see the world, and my heart is constantly in like this odd vice of joy. I want to draw everything all of the time. But time is precious – which things to spend the time on? I want to draw that tree – but really shouldn’t I be working on something serious? I mean, that is the kind of thing I have been thinking to myself lately.
See – honestly, I hate my job. It’s awful. I am all by myself all the time. There is no one to talk to ever, except the dumb internet, and I want out. Having basically one client only for the past four years, my portfolio is utter crap. And, Jesus, I don’t want to be a graphic designer anymore anyway. I want to draw. But how do you make a living from drawing? How do you make a living from drawing without starting to hate drawing, is the main thing i think. I have been trying to figure it out. Trying to figure out what way to push so that I can still love it, and still get out of here.
So I have been trying to remember why I started this. Why I am here. What did I want when I began? To maybe find some kind of clue that will help me figure out what to do. What is important? Why do i do all these things that I don’t actually care about anymore when I would really rather be out drawing trees?

These days I just wake up every day and do what I have to do to buy the extra time down miss mckannicks' to work on the paintings. And think it is pretty awesome that I get to stay here this time and don't have to go to the Army again, because that sucked.